??????大众号:考研哟,为我们共享2022年考研真题及答案解析word版,要害词为:“22”。
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we have all encountered them, in both our personal and professional lives. think about the times you felt tricked o frustrated by a membership or subscription that had a seamless sign-up process but was later difficult to cancel. something that should be simple and transparent can be complicated, intentionally or unintentionally. in ways that impair consumer choice. these are example of patterns.
first coined in 2010 by user experience expert harry brig?null, dark patterns"is a catch-all tern for practices that manipulate user interfaces to influence the decision-making ability of?users. brig?null identifies 12 types of common dark patters. ranging from misdirection and hidden costs to roach motel."where a user experience seems easy and intuitive at the start. but turns difficult when the user tries to get out.
in a 2021 study of 53.000 product pages and11000 websites. researchers found that about one in 10 employs these design practices. though widely prevalent, the concept of dark patterns is still not well understood. business and nonprofit leaders should be aware of dark patterns and try to avoid the gray areas they engender
where is the line between ethical, persuasive design and dark patterns? businesses should engage in conversations with it. compliance, risk, and legal teams to review their privacy policy.?and include in the discussion the customer/user experience designers and coders responsible for the company's user interface, as well as the marketers and advertisers responsible for sign-ups. checkout baskets, pricing, and promotions. any or all these teams can play a role in creating or avoiding"digital deception."
lawmakers and regulators are slowly starting to address the ambiguity around dark patterns.?most recently at the state level. in march, the california attorney general announced the approval of additional regulations under the california consumer privacy act (ccpa) that ensure that consumers will not be confused or misled when seeking to exercise their data privacy rights. "the regulations aim to ban dark patterns-this means prohibiting companies from using"confusing?language or unnecessary steps such as forcing them to click through multiple screens or listen to reasons why they shouldn't opt out.
as more states consider promulgating additional requlatons, there is a need for greater?accountability form within the business community. dark patterns also be addressed on a self-regulatory basis, but only if organizations hold themselves accountable, not just to legal requirements, but also to industry best practices and standards.
31.it can be learned from the first two paragrphs that dark patterns ??????.
a.improve user experience
b. leak user information for profit
c.undermine users?decision-making
d.remind users of hiddeb costs
32.the 2021 study on dark pattern?is mentioned to show ???????.
a.thei
r major flaws
b. their complex designs
c. their severe damage
d.their strong presence
33.to handle digital deception business should ???????.
a.listen to customer feedback
b.talk with relevant teams
c.turn to independent agencies
d.relyon professional traning
34. the additional regulations under the ccpa are ntended?to ???????.
a. guide user though opt-out processes
b. protect consumers from being tricked
c. grant companies data privacy right
d. restrict access to problematic content
35. according to the last paragraph a key to coping with dark patterms is ???????.
a. new legal requirements
b. business self-discipline
c. strict regulatory standards
d. consumers' safety awarene????
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