2016年考研英语二翻译真题来历分析&参阅译文(2016年考研英语一难度)--考研网上

　　试题来历:《国家地舆》national geographic

　　原文标题:surviving the sneaky psychology of supermarkets

　　文章主题:超市购物的心思学

　　宣告时刻:2015年6月15日

　　文章字数:146字，算历年字数较少的一年

　　原文和逐句对照译文( 唐静)

　　the supermarket is designed to lure customers into spending as much time as possible within its doors. the reason for this is simple: the longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. and supermarkets contain a lot of stuff. the average supermarket, according to the food marketing institute, carries some 44,000 different items, and many carry tens of thousands more. the sheer volume of available choice is enough to send shoppers into a state of information overload. according to brain-scan experiments, the demands of so much decision-making quickly become too much for us. after about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

　　逐句对照译文:

　　the supermarket is designed to lure customers into spending as much time as possible within its doors.

　　超市旨在招引顾客在店里停留尽量长的时刻。

　　the reason for this is simple: the longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you

’ll buy.

　　缘由非常简略:顾客在店里停留的时刻越长，看到的产品越多;看到的产品越多，买的越多。

　　and supermarkets contain a lot of stuff.

　　超市铺排了许多的产品。

　　the average supermarket, according to the food marketing institute, carries some 44,000 different items, and many carry tens of thousands more.

　　根据食物推广协会的查询，一般超市里有约44000种不一样的产品;大大都超市都有上万种。

　　the sheer volume of available choice is enough to send shoppers into a state of information overload.

　　如此许多的选择足以使顾客面临的信息过于冗杂。

　　according to brain-scan experiments, the demands of so much decision-making quickly become too much for us.

　　根据脑部扫描实验，需要快速的做这么多的抉择就会使咱们太累。

　　after about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

　　大约购物40分钟今后，大多人就不会拼命去做出理性的选择，取而代之的是激动购物——此时，在购物车里咱们现已装了一半根柢没想买的东西。

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